| Future Brands and Products
Driving Growth
- Through the application of existing technologies in new and exciting ways
to solve consumer problems.
- Through utilizing outside inventors who have developed unique and interesting
technologies or product ideas.
- Through partnering with other companies who can mutually benefit from our
joint efforts.
The InfrawaveTMCountertop Oven, which offers enhanced cooking
speed and performance above conventional ovens, is a great example of utilizing
outside expertise in Infrared technology combined with Applica's product
development team to bring out a truly innovative product. This product
will be launched in 2006.
Applica will continue to build upon its alliance success by maintaining
strong relationships with our partners and creating new strategic relationships,
especially where a consumable product is the end result. Co-marketing
our brand and ironing product strengths with the Downy® Wrinkle Releaser
brand is an example of this successful strategy.
Our new product development and consumables strategies will bring forth
exciting new products to the marketplace. Applica will keep striving
to develop unique, innovative products that meet consumers' needs and to
excel in driving results for ourselves and our customers.
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