The LitterMaid^® brand is the market leader in self-cleaning litter boxes and the product line continues to expand by applying the self-cleaning technology to new product introductions. The LitterMaid^® line of automatic self-cleaning litter boxes, along with a wide range of accessories; provide peace-of-mind to owners and health benefits to both owners and cats.  LitterMaid^® litter boxes give owners more time with their cats by making the litter box cleaning task virtually worry free. 

The new LitterMaid^® Litter Center™ -- the ultimate litter box organizer -- addresses the consumer need for a total litter box system. In addition, air cleaning technology is being applied to a new line of LitterMaid^® products sold under the trademark sub-brand Smart C.A.T.™ System. These are just a couple of examples of how the LitterMaid^® brand is being expanded to meet the growing needs of consumers. 

With a new, engaging advertising campaign and more attractive, upscale packaging, LitterMaid^® products again increased in year-over-year sales. 

The revitalized look of the LitterMaid^® packaging and other communication pieces focused on a more clear communication to the consumer of product differentiation, user benefits and better shelf appeal.

Innovation, line expansion and meeting consumer needs is how the LitterMaid^® brand will continue to succeed in an ever changing environment.