Russell Hobbs is the premier brand in Small Kitchen Appliances recognised for Quality, Design & Innovation. The brand has strong brand recognition and reputation influencing choice. Russell Hobbs have always been innovators adding value to markets, innovations such as: The first Microchip kettle - The first to add printed patterns to plastic Kettles - The first OPTEC™ fast boil Kettle - The pioneer of "Satin Finish" in SDA - The first Thermocolor™ Kettle - The first with real innovation in Toasters TOASTEC™. Russell Hobbs continues to hold the brand leadership position in value terms

within the kettles market. The Satin and Thermocolor™ ranges have made significant contributions to this success. Filter Coffee Makers sales have grown by 50% year on year with the 3390 Filter Coffee Maker holding the number 1 market position.